CORPORATE REPUTATION VS. RECRUITMENT: MEASURES TO IMPROVE YOUR CR The reputation of an organization can be shaped, determined and changed with the influence of many factors which can be external or even internal. The bodies of stakeholders depend and lie on how far these factors influence to change and challenge the reputation of their company. According to Gerry Johnson, corporate personality, identity and image are the rings which create this profound chain of corporate reputation, where everything is contingent and dependent on one another. According to Doorley and Garcia (2007) corporate reputation is an asset which is built over time, with the messages channeled and communicated with the reality of the organization. Both these elements shape the perceptions of all stakeholders, this is argued by various authors when it comes to reputation management. It is always not about PR and CSR, this is formulated from the core right from the start. The most concerned stakehold...